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Why do women love jewelry?

Bracciale targhetta con incisione di una data speciale

A few nights ago I was on a video call with a friend and we were joking about the fact that none of us would be able to remember all the jewels we own. So I thought: but why are we so irresistibly, inevitably and inexorably attracted to everything that glitters? So I thought I would extend this question to my dear readers and dedicate an article in Giuzi Mag to it!

The history of jewelry has ancient origins: the first jewelers, for example, date back to the Paleolithic and all the eras that followed have seen a succession of different fashions, made of jewels of the most disparate shapes. They have thus become symbols of power, demonstrations of wealth and also, when given as gifts, of affection , as well as essential accessories in each of our outfits. In fact, jewels have always been irresistible to us women: we love wearing them, buying them and receiving them as gifts. But why do we love them so much? There are so many reasons, some more obvious, others more profound and personal, but in this article I want to see with you the ones that are closest to my heart.

Look at me, I'm beautiful!

In first place we can only put the desire to be admired : jewels, even the most sober ones, are made to attract attention, express one's personality and communicate without the need for words.

Let's think about the seduction of a snake jewel , the opulence of precious stones and large gold shapes, the delicacy and elegance of diamonds. Wearing jewels, therefore, is a way to get noticed, to seduce and to draw attention to yourself. In short, they are a bit like the peacock's wheel!

Me, myself and my many facets

We know that women love to change: each one is made up of so many incredible nuances, a mix of tenderness, strength, courage, fragility, love and so many other characteristics, which make each of us unique and inimitable. For this reason, however, every day, when we open the wardrobe, we find ourselves undecided about what to wear, looking for something that expresses how we feel exactly that day, something that we feel is ours in that precise moment.

The same happens with jewelry: it helps us express ourselves , the mood we are in and our state of mind. Thanks to them, therefore, we can not only be fashionable but express ourselves: in short, communicate.

A little piece of your story

Last but not least, I want to mention the sentimental value of the attraction that jewels have always had on us. In fact, jewels have always been passed down from generation to generation, as symbols of power and wealth, as well as proof of belonging to a lineage.

Thus, we find inherited jewels that belonged to our mother or grandmother, jewels given as gifts for a special occasion, engagement rings and wedding rings, friendship bracelets, earrings bought as a souvenir of a trip... the list can be endless! What matters, however, is what that jewel reminds us of: whether it is a person or a moment, jewels are like milestones that mark our life . So, when you open your jewelry box and admire its contents, you will see not only metals and precious stones that will help you feel more beautiful and fashionable, but above all you will see memories, jewels that have been with you in the most important, beautiful, funny moments of your life.


Here is why women love jewelry so much and why our jewelry box has no limits! And remember: every time you buy a piece of jewelry for yourself or for someone special, do it with the idea of ​​wanting to fix a moment in your memory , because that piece of jewelry is not only precious thanks to the material it is made of, but above all thanks to the feelings it is composed of.